One in two Indians plan to improve their devices and smartphones this festive season: HT Media – Aroscop report: Finest Media Data

1 in 4 HT readers are planning to buy a four-wheeler and 1 in 2 plans to improve their devices and smartphones, according to a ready-made report by HT Media in association with Aroscop.

HT Media, a content and information platform with presence across print, digital and radio channels, has come down to decipher the feelings of the Indian shopper in this festive season. HT Media has partnered with analysis firm Aroscop to conduct a comprehensive India survey of over 13,000 Indian shoppers learning various HT Media platforms, to reveal their buying and channel buying preferences in this festive season.

The Indian Festive Shopper Decoded report reveals some key insights into how shoppers plan their festive time and spend.

Based on the survey, the Indians are ready for some much-needed revenge and excursions, after two years of low-running festivities.

According to the survey, 1 in 4 HT Media readers stated that they are planning to purchase a Diwali and Dussehra 4-wheeler tour. The preferred alternative to the car is the hatchback with 38% of it selected, which is adopted by the most popular MUVs/SUVs by 31% of individuals who intend to shop for a vehicle this holiday season.

40% of vehicle customers said they got a 4-wheeler that gives associated information from newspapers, while 31% get it from digital ads, which It means that about 3-4 of our keen customers, are already using HT Media's digital and print platforms as channels for information about new releases and festive shows.

Regarding technology, at least one out of two HT Media readers said they want to buy a smartphone this festive season, with 76% intending to buy or improve their smartphone via e-commerce platforms, while the rest would prefer With the offline buying experience, more than half of this population also indicated that they had money over Rs 25,000 for smartphones.

Keeping non-public devices to improve development, 50% of survey respondents stated that they plan to purchase shopper electronics, comparable to televisions and headphones sound system, etc. Diwali tour. A rapidly emerging technology category. Among these enthusiastic customers, nearly 60% said they get shopper electronics that give associated information from newspapers and digital ads.

Dantras and Diwali events have traditionally been necessary for jewelers, along with the tops of marriage ceremonies. This development was once again endorsed by Indian shoppers with 66% of HT Media readers saying they intend to buy gold, jewelry or invest in various gold cars this season, and 90% of them stated that they would visit body shops to buy jewelry, an excellent signal for retail jewelers. !

45% of Indians plan to purchase household and kitchen equipment throughout the holidays that are comparable to refrigerators, meal processors, air fryers, and more. Apparently, the choice of purchase channel (online versus offline) is an evenly divided poll with 50% of individuals stating that they will buy home equipment online, and the rest stating that they will go to retail stores to purchase home equipment.

What speaks in favor of physical buying in stores is actually that experience, of physical observation and trying merchandise before shopping for them and being instantly satisfied with the acquisition . Matched ratio and channel preferences were relevant for clothing and footwear categories as well. Discounts and bids were the main reason for people to decide on e-commerce platforms to buy.

Indians have missed vacations and mainly consuming places to eat, within the epidemic 42% of Indians reported that they missed the occurrence of households adopted 30 % of holiday respondents saying they missed going to dining venues and movies.

Attempting to capture the Indian shopper's sentiments in the direction of festive spending presents an optimistic picture of businesses across the country.

With the nation shifting towards online channels for a large proportion of their purchasing needs in all seasons, the opportunity for e-commerce and D2C manufacturers to be seen For discerning viewers the HT Media features are enormous.

HT Media offers a plethora of partnership options along with video, show, branded content materials, and event-led alternatives so that it can Manufacturers are able to create accurate messages in the exact format, to precisely viewers, thus changing the metrics of their model.

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